Why Is It Important for a Business to Have a Good Website?

As of January 2021, 60% of the global population used the internet. Today, 93% of American adults are now online. If you have a business or you plan to start one, these numbers should excite you. The world has now moved fully digital and virtually every service is now available online. From fitness, education, shopping, travel booking, cab services to food deliveries, it’s possible to get anything you want online.

As a business owner, the digital landscape opens a new vista of opportunities. But how do you leverage this new frontier in marketing? A professionally designed business website is your entry point. Gone are the days when websites were a status symbol. Today, a good website is not an option but a necessity. The platform is key to building your online presence.

In this post, you’ll learn why a good website is crucial for your business.

Credibility/Customer Trust

Now that most people use the internet, they expect their favorite brands to have some online presence. If a potential customer searches for your brand and doesn’t find a website, they’ll likely doubt your credibility. The competition in the digital business landscape is stiff, and only brands that respond to customer needs can survive. If you can’t adapt to your customers’ needs, they’ll lose trust and move on to the competition. A well-designed website gives your business legitimacy and a sense of professionalism.

Branding Purposes

A website is equivalent to your business’s storefront. This is the first point of interaction with your customer on the digital marketing landscape. If a customer does a search with your target keyword, there’s a likelihood they might end up on your site. The quality of web design can help you showcase your business to potential customers.

From the landing page, about us, to the other web pages, you can easily introduce yourself to the visitor. The layout and design easily tell the target customer what your brand is about. You also present the products or services you offer and provide further details about your brand on the platform. With the right design, you can distinguish your brand from the competition.

Market Expansion

Now that more people shop online, it’s time your business jumped onto the digital bandwagon. A professional website is the easiest way to expand your market. You can now target a broader market with a business website.

With an SEO-optimized site, you’ll show up on Google’s search engine result pages (SERPs) for your target keyword. Anyone searching using the keyword will find your business and visit. This organic traffic has a higher chance of converting. Recent research shows that over 50% of all website traffic comes from organic search. Your website will bring in new customers and expand your market reach.

Lead Generation

Your website plays a crucial role in lead generation. It’s at the core of your efforts to boost organic traffic from search engines. Once a visitor arrives on the website from search engine results, you have an opportunity to lead them along the sales funnel. A properly optimized website boosts your marketing efforts. You can convert website visitors to potential customers through a powerful call to action (CTA), forms, landing pages, live chat and other features.

24/7 Operations

A website is available 24/7 and this means your customers have more time to access your products and services. You don’t have to worry about employing staff to man the platform around the clock. Advanced monitoring tools, chatbots, and other technologies maintain engagement with customers when you’re not online.

Reliable Marketing Platform

A website helps your brand break time and geographical barriers. Once you optimize your website for search engines, you’ll have more traffic coming your way. With the right lead generation strategy, you can convert such visitors into buying customers. Your website can also help increase brand visibility, gain a competitive edge in your niche and boost the bottom line.

Ready to unlock your business’s potential? It’s time to build a professional website and we’ll help you do this.  Contact us at Constant Concepts for a custom website that converts.