SEO Case Study: Price Kong

Introduction

Price Kong CPAs and Consultants, a well-established accounting and consulting firm in Phoenix, AZ, wanted to enhance its local and national visibility. With a strong reputation in the Phoenix Metro Area, they aimed to attract new clients nationwide and expand into new markets. Our strategic SEO efforts yielded impressive results, transforming their online presence and driving significant traffic growth.

Client Challenge

Price Kong faced the challenge of limited visibility in both local and national searches. Despite their established presence, they struggled with:

  • Limited brand awareness
  • Weak lead generation from organic search traffic.
  • A need to expand into new markets.

Solution

To address these challenges, we implemented a comprehensive SEO strategy:

Website Rebuild: We started by overhauling the Price Kong website to ensure it was optimized for both user experience and SEO. This included improving the site’s structure, navigation, and mobile responsiveness to provide a solid foundation for SEO efforts.

Comprehensive SEO Review: We conducted an in-depth analysis of their existing organic marketing efforts. This included reviewing their website’s technical SEO elements, such as site speed, crawlability, and indexing issues. We also analyzed their content for relevance, quality, and keyword optimization.

Keyword Mapping: We developed a targeted keyword strategy tailored to Price Kong’s services and market. This involved creating a detailed keyword map that identified high-value keywords relevant to their industry and services. We focused on both local keywords to capture the Phoenix market and broader keywords to attract national clients.

Competitive Analysis: We reviewed competitors’ SEO strategies to identify gaps and opportunities. This included analyzing their keyword rankings, backlink profiles, and content strategies. By understanding what competitors were doing well, we were able to develop a strategy that set Price Kong apart in the market.

Content Optimization: We optimized existing content and created new, high-quality content tailored to the identified keywords. This included blog posts, service pages, and industry-specific articles designed to attract and engage their target audience.

Technical SEO Improvements: We made necessary technical adjustments to the website, such as optimizing meta tags, improving internal linking structures, and ensuring all pages were properly indexed by search engines.

Backlink Strategy: We implemented a robust backlink strategy to improve the domain authority of the Price Kong website. This involved acquiring high-quality backlinks from reputable industry-related websites, which significantly boosted their search engine rankings and overall online visibility.

Results

Traffic Increase: Within six months, the number of website users increased by over 49%.

 

 

 

Keyword Rankings: Achieved first-page (top 3) ranking for 10+ CPA and accounting-related keywords.

 

 

 

 

Website Relaunch: Successfully relaunched the new website with minimal traffic impact, followed by a steady traffic increase after Google reindexed the site.

Conclusion and Takeaways

This case study showcases how our SEO strategy significantly enhanced both local and national visibility for Price Kong CPAs and Consultants. The combined efforts of a comprehensive website rebuild, targeted keyword strategies, competitive analysis, content optimization, technical improvements, and a robust backlink strategy led to substantial traffic growth and high-ranking keyword achievements.

Client Testimonial

“Constant Concepts is great to work with. Scott is always available when I need him. I sometimes forget I’m not his only client because he truly treats me like I am. Scott takes the time to talk things through so I understand how they work and what the best course of action will be for my firm’s specific needs. I love collaborating with him on ideas of how to expand our digital footprint, while at the same time, making everything manageable for a solo marketing professional in a mid-sized, but very busy accounting firm. Very happy with the service Constant Concepts provides.”
— Dawn Anderson

Why Choose Constant Concepts?

At Constant Concepts, we specialize in crafting tailored SEO strategies that deliver measurable results. Our success with Price Kong CPAs and Consultants showcases our ability to significantly boost visibility through meticulous planning and execution.

Ready to elevate your online presence and attract more clients? Contact us today to learn how we can help you achieve similar success with our expert SEO services. Let’s start building your path to higher visibility and increased traffic!