FACT HVAC, a leading HVAC company based in Tempe, AZ, aimed to strengthen their online presence and attract customers across the Phoenix Metropolitan area. Our tailored SEO strategy significantly boosted their visibility, driving notable traffic growth and increasing qualified leads.


FACT HVAC faced the challenge of increasing organic traffic and generating more leads through their website. Despite offering top-notch HVAC services, they struggled with:

  • Low organic traffic impacting lead generation.
  • Difficulty standing out in a competitive local market.
  • Insufficient online visibility to attract a broader customer base.


To overcome these challenges, we implemented a comprehensive SEO strategy that included:

Keyword Research & Targeting: We conducted in-depth keyword research to identify relevant keywords with high search volume and lower competition. This allowed us to target both national and local searches, optimizing for service-related terms in specific Phoenix Metropolitan area cities.

Content Marketing: A strategic content marketing plan was implemented to deliver valuable, informative content that resonates with the target audience. This content not only educated potential customers but also naturally incorporated target keywords for improved organic ranking.

Localized Optimization: We optimized on-page content and created targeted pages for each city within the Phoenix Metropolitan area. This ensured FACT HVAC appeared prominently in local search results, catering to the specific needs of customers in each location.

Local & Niche Link Building: We implemented a strategic local and niche link-building strategy to further strengthen FACT HVAC’s online presence and authority. This targeted approach secured backlinks from high-quality, relevant websites within the Phoenix Metropolitan area and the HVAC industry, solidifying FACT HVAC’s position as a trusted resource.

Results and Impact

Website Traffic: Increased website users by 220% YoY. Our SEO and content marketing strategies directly drove a significant increase in website users.

Search Ranking: Secured first-page rankings for:

  • Service-related keywords: Achieved top positions for key service terms in Phoenix metro area cities.
  • HVAC-related general keywords: Increased visibility for broader HVAC terms. This comprehensive approach ensures FACT HVAC is highly visible to potential customers searching for HVAC services online.

Leads: Increased qualified leads by 20%.

Conclusion and Takeaways:

By implementing a tailored SEO and content marketing strategy, we successfully improved FACT HVAC’s online presence. The significant increase in website traffic and top search engine rankings for local keywords solidified FACT HVAC’s position as a leading HVAC provider in the Phoenix area.

Inspired by FACT HVAC’s success story? At Constant Concepts, we craft custom SEO campaigns that go beyond generic formulas. We leverage our expertise in proven SEO tactics, including in-depth keyword research, targeted on-page optimization, and strategic content creation, to ensure your website ranks high in search results and attracts qualified leads.

Ready to transform your online presence? Contact Constant Concepts today for a free consultation!